My passion for health and fitness began at 16. Growing up as a gymnast sparked a lifelong love for movement, discipline, and overall well-being. Eventually, that drive led me to earn certifications as a Certified Personal Trainer (CPT), Nutrition Coach (CNC), and Virtual Coach (CVC) through NASM. These credentials perfectly align with the mission of Invictus Vitality—helping others feel and function at their best through movement and nourishment.

At first, I wasn’t sure where this path would lead. However, one day, everything clicked. I realized I was meant to build something greater than myself—a brand rooted in community, integrity, and high-quality products without the BS. That’s exactly what Invictus Vitality became.

The name Invictus Vitality came to my partner and me during a late-night conversation. At the time, we didn’t know the meaning of Invictus. Once we discovered it meant “unconquered” and “undefeated,” we knew it captured our vision perfectly. It reflects the mindset we embody: resilience, strength, and the relentless pursuit of vitality through nourishing food, effective movement, and thoughtfully crafted products.

This vision inspired our first product: a tallow-based skincare line. I wanted something that felt truly clean, effective, and aligned with nature. Tallow, combined with carefully chosen ingredients, offers one of the most bioavailable and skin-compatible forms of hydration and healing.

Still, Invictus Vitality is more than skincare. In fact, it’s a lifestyle rooted in real health. We’re just getting started. As we grow, we’ll continue expanding into nutrition, supplementation, and other essentials that support optimal well-being—inside and out.

Thank you for being part of this journey.

— Zoe
Founder, Invictus Vitality