the mission

To create a community of individuals who live unconquered by providing vital products that support true health, strength, and vitality.

zoe

founder

I’ve been passionate about health and fitness since I was 16. Growing up as a gymnast instilled in me a deep love for movement, discipline, and overall well-being. This passion led me to earn my Certified Personal Trainer (CPT), Nutrition Coach (CNC), and Virtual Coach (CVC) certifications through NASM, further solidifying my commitment to helping others feel their best.

At first, I wasn’t sure where this journey would take me—but one day, it all clicked. I was meant to build something bigger than myself—a business that fosters community and creates honest, high-quality products with no BS. And that’s exactly what I set out to do.

The name Invictus Vitality came to my partner and me in the middle of the night. At the time, we had no idea what Invictus meant, but when we looked it up and saw that it meant unconquered and undefeated, we knew it was perfect. It embodied everything we stood for—the warrior mindset, resilience, and the pursuit of vitality through high-quality food, supplementation, movement, exercise, and products designed to elevate well-being.

That vision led me to create our first product—a tallow fusion skincare line. I wanted a skincare product that was truly clean, effective, and aligned with the way we were meant to nourish our bodies. Tallow, paired with carefully selected ingredients, is one of the most bioavailable and skin-compatible sources of hydration and healing.

But Invictus Vitality isn’t just about skincare—it’s about creating a lifestyle rooted in true health. We’re just getting started, and we have more products on the way—expanding beyond skincare into nutrition, supplementation, and other essentials that support optimal well-being.

I’m so excited to have you on this journey with me.